Tuesday, December 31, 2019

The Effects Of Exercise On Motor And Symptoms Of Parkinson...

Each relevant article selected is summarized. Table 1 provides details regarding design, populations, and outcomes for each study. Article One: Dashtipour, K; Johnson, E; Kani, C; Kani, K; Hadi, E; Ghamsary, M; Pezeshkian, S; Chen, J. J. (2015). Effect of Exercise on Motor and Nonmotor Symptoms of Parkinson’s Disease. Parkinson’s disease. (20420080). 2/2/2015, Vol. 2015, 1-5. 5p. The randomized control study by Dashtipour et al, 2015, to compare the effects of Lee Silverman Voice Therapy BIG (LSVT BIG therapy) versus a general exercise program (combined treadmill plus seated trunk and limb exercises) on motor and non-motor symptoms of Parkinson’s Disease (PD), addressed the PICO question directly. The mean age and the stages of PD were more relevant to the population group mentioned in the PICO question. The study was a Level 1b on the scale for evidence, as this was a prospective, double-blinded, randomized clinical trial. (Oxford Centre for Evidence-Based Medicine [OCEBM], 2011). This study was also rated 5/10 on the PEDro scale (PEDro, 1999). Dashtipour et al, 2015 randomly assigned eleven patients with early-mid stage PD to participate in the prospective, double-blinded, randomized clinical trial. Five patients received general exercise and remaining six received the LSVT BIG therapy. The mean age of the sample was 63.4 years and the female to male ratio was 6:5. The mean number of years since diagnosis was 3.8 (SD = 2.4). Both groupsShow MoreRelatedParkinson s Disease Is A Progressive Loss Of Functioning Of The Brain1361 Words   |  6 PagesIntroduction: Parkinson’s disease is a progressive loss of functioning of the brain that results in stiffness, trembling and loss of fine motor control. This disease mainly affects the neurons in the particular area called the substantia nigra with a total loss of dopamine, the absence of these dopamine-producing cells causes the loss of the brain’s ability to control the body movements progressively (Parkinson’s disease, 2016). Parkinson’s disease is very common, with about 70000 Australians asRead MoreEssay about What is Parkinsons Disease?1415 Words   |  6 PagesIntroduction Parkinson disease is a neurodegenerative disorder affecting primarily the patient’s motor function. The disease is characterized by rigidity, tremor at rest, bradykinesis, and decreased postural reflexes (Bollinger, Cowan, LaFontaine, Ronai, 2012). Parkinson disease was largely documented and brought to the forefront by James Parkinson, who published an article discussing the condition in 1817 (Lees, 2007). While great strides in understanding and treatment have been made, Parkinson diseaseRead MoreParkinson s Disease And Its Effects1299 Words   |  6 PagesParkinson’s Disease An estimated eight million people are living worldwide with Parkinson’s Disease. Parkinson’s is a disease where the nerve cells, called neurons die in your brain. These neurons that die produce a brain chemical, dopamine which is a neurotransmitter. As the neurons die or become damaged the lack of dopamine creates the symptoms and disease. The neurons that die are located in your Substantia Nigra in the brain. The nerve cell affects your entire nervous system. The neurons transmitRead MoreThe Purpose Of My Research Conducted For This Paper Was1677 Words   |  7 Pagesrelationship between Parkinson s disorder and its connection to the anatomy of the human body. Parkinson s is a progressive disorder of the nervous system that affects movement due to the loss of Dopamine. Dopamine which is a neurotransmitter located in the brain allows signals to be transported from one nerve cell to another. Its purpose is to regulate both movement and cognition. The loss of these chem ical messengers can cause both stiffness of the body and tremors, which are two common effects of ParkinsonRead MoreParkinson s Disease : Disease3496 Words   |  14 Pages Parkinson s disease Twanda H. Lewis North Carolina Wesleyan Dr. Quinan Parkinson s Disease Twanda H. Lewis North Carolina Wesleyan Dr. Quinan Outline Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Symptoms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Tremor†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦ 6 Slow Movement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Rigid Muscles†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Disfigured Posture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 LossRead MoreParkinson Disease ( Pd )1350 Words   |  6 Pages Parkinson disease (PD) is one of the most common neurologic disorders. and it affects approximately 1% of individuals older than 60 years old. Parkinson’s disease is a condition that progresses slowly by treatment. In addition, loss of pigmented dopaminergic neurons of the substantianigra pars compacta and the presence of Lewy bodies and Lewyneurites are the two major neuropathologic findings in Parkinson disease (Hauser, 2016). The cause of Parkinson disease, defined by Robert Hauser, who isRead MoreA Summary On Parkinson s Disease2850 Words   |  12 PagesIntroduction In 1817, James Parkinson first described a disease, later to be known as Parkinson’s Disease (PD) as a; neurodegenerative disorder affecting the physical, psychological, social, and functional status of individuals (Parkinson Society Canada Staff, 1965). In the time since the disease was first described, the frequency of individuals affected with the disease has increased, with no single cause yet to be identified as the culprit for the onset of the disease. According to the Parkinson’sRead MoreParkinson’S Disease. Abstract. Parkinson’S Disease Is A2430 Words   |  10 PagesParkinson’s Disease Abstract Parkinson’s Disease is a very common disorder these days. Over 10 million people live daily with Parkinson worldwide. Parkinson’s Disease was named after an English surgeon James Parkinson who wrote a detailed description essay called Shaking Palsy in 1817. The average age for Parkinson’s Disease is between 45 to 70 years old but you can also have juvenile or young onset as well. Most common symptoms of Parkinson are tremors, bradykinesia or akinesia, or rigidity orRead MorePsych Quiz #21202 Words   |  5 Pagestransmit information from one area of the body to another.3. found only in the spinal cord and bone marrow.4. found in primates and humans, but not in other animals. |    | Save Answer |    | 3. (Points: 4)    |    | Multiple sclerosis is a disease that involves:1. the degeneration of the myelin sheath, slowing or interrupting the transmission of neural messages.2. an abnormal increase in the thickness of the myelin sheath, blocking the release of neurotransmitters.3. dendrites becoming brittleRead MoreA Reflection On Care For Parkinson s Disease3450 Words   |  14 PagesA REFLECTION ON CARE FOR PARKINSON’S DISEASE Introduction Parkinson disease (PD) and related disorders (PRD) are conditions that influence elderly individuals with most extreme pervasiveness and occurrence rates inside of the age group of 75–85 years. Presence of several other co morbidities associated can eventually affect on the independence and also the life quality (Margarita et al, 2010). Parkinsonism is also a very common disease condition in the elderly population, especially the elderly

Monday, December 23, 2019

Do Science And Religion Conflict - 1719 Words

Science and philosophy have wandered lines amongst a few of the world s experience with the two biggest contrasts being human and world improvement. Even though there are contrasts in the convictions of these two gatherings, they are at last endeavoring to unravel the same riddles that devour the brains of individuals from both controls. At last one may say, both controls are attempting to settle two distinct riddles that may be truly diverse, yet at the end of the day are parts of the same riddle. Both the system and the points of science and religion appear to be changed. Science is thought to be more connected to the material part for goodness sake, where religion is concerned with the otherworldly. These are only two of the distinctions to be talked about in this paper, as I endeavor to answer the subject of Do Science and religion conflict? Science and religion both make emotions going from suspicion, doubt, and clash to those of admiration, resistance, and soothe. The emotions made are regularly reliant on a singular s level of association with the comparing order of study. Radical in either teach would be well on the way to add to the negative emotions recorded above, while those with learning of both studies would incline towards the sentiments connected with deference and resistance. Another gathering of people who might ordinarily regard and endure the convictions of both studies are those settled in the foundations of the rabbit s furShow MoreRelatedThe Relationship Between Religion And Science907 Words   |  4 Pagesrelationship between religion and science is indubitably debated. Barbour describes four ways of viewing this relationship (conflict, independence, dialogue--religion explains what science cannot, and integration--religion and science overlap). Gould presents a case in which religion and science are non-overlapping magisteria (NOMA), that the two entities teach different things and therefore do not conflict. The subject of this essay is Worrall, who says that religion and science does conflict, and that genuineRead MoreScience and Religion Essays808 Words   |  4 PagesScience and religion have always been in conflict with one another because they each represent complete opposite ideals, science is about how nature controls how the universe works and religion is about how God controls how the universe works. In the five models on science and religion I believe that Conflict best describes the relationship between the two. Conflict tells how either science is completely right and religion is wrong or the other way around and that religion and science are completelyRead MoreThe Relationship between Science and Religion755 Words   |  4 Pages  The Relationship between Science and Religion   The relationship between science and religion will be analyzed in the following three aspects: conflict, compartmentalization and complementariness.   Conflict   An essential question on our own existence is bound to evoke our curiosity: where did we come from? Charles Darwin, in his theory of evolution, believed that human being was evolved from apes. However, the Genesis in Bible considered that human was created by God. Undoubtedly, it is impossibleRead MoreThe Clash of Faith and Evidence1545 Words   |  6 PagesClash of Faith and Evidence History has shown that in the past, religion dominated as an explanation of knowledge and was used to explain many of the worlds mysteries such as why the sun rises and sets and how the world came to be. Science, using concrete and tested evidence, gave light to many of these mysteries and debunked the myths created from religion. In todays modern society, science has advanced in a remarkable fashion. Science has broken down objects into structured molecules, found theRead MoreRelationship Between Science And Religion950 Words   |  4 Pageshas long been a question about the relationship between science and religion. These two systems of human experience have undoubtedly had a lot of influence in the course of mankind’s development. The philosopher Ian Barbour created a taxonomy regarding science and religion that has become widely influential. His taxonomy postulates that there are four ways in which science and religion are thought to interact. The four categories are: c onflict, independence, dialogue, and integration. By using articlesRead MoreScience Is The Pursuit Of Value And Meaning Essay1637 Words   |  7 PagesScience and religion have a complicated relationship in modern society. In this paper, I argue that science and religion are non-overlapping; science is the pursuit of truth in the natural world, and religion is the pursuit of value and meaning. This position is based largely on Stephen Jay Gould’s NOMA, and it seeks to address weak areas of his argument. In order to properly defend this position, I will define science and religion, establish that they’re exclusive to their domains, present an argumentRead MoreThe Conflict Between Religion And Science951 Words   |  4 PagesIs there a conflict between religion and science, or are both items compatible? This question is addressed in the debate that is written about in the book Science and Religion, Are they Compatible, by Daniel C. Dennett and Alvin Plantinga. Alvin Pl antinga thoroughly debates the topic by covering the compatibility of Christianity and science. He continues his argument by stating the issue of naturalist and science harbor the conflict not the theism. Plantinga goes into detail how some scientific theoriesRead MoreRocks of Ages by Stephen Jay Gould1499 Words   |  6 Pages â€Å"Rocks of Ages† is Stephen Jay Gould’s commentary on the conflict between secular scientists and religious believers who reject scientific theory when in it is disagreement with religious teachings about nature and origin of the natural world. Certain aspects of his argument hold true, but the application is impossible and still gives one magisteria a dominance over the other. While it is an accurate account of historical disagreements and critical views of well-known people, his argument is flawedRead MoreReligion Is Interfering With Science And Or Social Progress?1738 Words   |  7 Pagesyears of my life, I only knew one religion, Christianity. As I got older, I started recognizing that there was more than one religion, but I never could understand what they were and what they meant. Today, I am starting to understand more and more about other religions. It has occurred to me that sometimes there is a conflict between religions when talking about certain top ics. There are multiple controversial topics that can cause an uproar for one or many religions such as abortion and evolutionRead MoreThe Differences Between Science And Religion913 Words   |  4 PagesOften claims are made that science and religion are incompatible; the two cannot coexist as to believe in God contradicts scientific belief. To look at science and think of it in a completely separate field to religion is not true a true reflection of the relationship between the two. Science and religion overlap in several ways. They both affect our everyday decisions and impact on the way we view and understand the world around us. They both address ‘the same world, the same reality.’ just in different

Sunday, December 15, 2019

Impacts Of The Economic Downturn On Health Economics Essay Free Essays

string(43) " impacts of the recession are dissociated\." Undertaking ) â€Å" Identify and explicate how the economic downswing may impact straight and indirectly on the wellness of people in the UK. Discuss with mention to identify positions on wellness inequalities and socioeconomic position † â€Å" Those who do n’t cognize history are destined to reiterate it. † Edmund Burke ( 1729-1797 ) 1. We will write a custom essay sample on Impacts Of The Economic Downturn On Health Economics Essay or any similar topic only for you Order Now 0 Introduction 1.1 Poor wellness affects the lower-classes more significantly and disproportionately than the upper-classes ( Chadwick, 1843 ) . Somewhat before his clip Chadwick concluded the unequal impact of hapless wellness on lower socio-economic groups is evitable. Indeed, Chadwick claimed that he could cut the decease rate in London by a 3rd by bettering the conditions of the lower-classes ( Chadwick, 1843 ) . Figure: Scanned infusion from the original study by Edwin Chadwick on the healthful conditions of the laboring population of Great Britain ( 1843 ) . 1.2 Chadwick ‘s belief in miasma, as the instrument of decease, was incorrect but his decision that the impact of ill-health and mortality on the lower-classes was greater than that of â€Å" upper-classes † was anything but incorrect. In 1844 Engles claimed the disparity was due to the chase of wealth by the upper-classes, the middle class, at the disbursal of the wellness of the lower-classes, the labor, and referred to the phenomenon as â€Å" societal slaying † ( Engles, 1844 ) . 1.3 Since Chadwicks ‘ study in 1843 many others, most notably, the Black Report ( DHSS, 1980 ) , the Whitehead Report ( Whitehead, 1988 ) , the Atchison Report ( 1997 ) and the Marmot Review ( 2010 ) , conclude that those in lower-classes or lower socio-economic groups are more likely to be affected by hapless wellness, and as a effect the labor will see higher mortality which is unjust and wholly evitable ( Bradby, 2009 ) . The purpose of this paper is to place and explicate how the 08/09 economic downswing may impact the wellness of people in the UK with specific mention to social-class and wellness inequalities. 2.0 Social-class and wellness inequalities 2.1 The Registrar General ‘s categorization of social-class, conceived in 1911, was based on business with specific mention to the implied societal position of that business ( Bartley and Blane, 2009 ) . This method of categorization, limited by its stiff contemplation of a structured-hierarchal-unchanging-society, was superseded in 2001 by the National Statistics Socio-economic Classification ( NS-SEC ) , an internationally recognized categorization that takes history of position, income, chances, security, instruction, and liberty and control ( Denny and Early, 2005 ) . 2.2 In using NS-SEC, Marmot ( 2010 ) showed the sum of societal inequality persons experience is comparative to the sum of wealth and power wielded by those single ; the less wealth, power and influence and accordingly the lower social-class the greater the inequality. Graham ( 2007 ) , identified the beginnings of economic and societal inequality are hapless instruction, deficiency of occupation chance, and accordingly hapless income chances, and demonstrated a generational geographic temperament to ill-health and disablement. 2.3 The eventual societal place, money, power, and material wealth acquired in life are non relative to their wellness hazards, ( Marmot, 2010 ) . Jointly the determiners of wellness are rooted in the societal, geographical, environmental, political, and material universe ; which affect the mental and physical wellbeing of persons unevenly. Dahlgren and Whitehead ( 1991 ) clearly describe the determiners of wellness as a multifactorial-socio-economic phenomenon of which the bulk is under the control of those with greater power, see Figure: The chief determiners of wellness ( Beginning: Dahlgren and Whitehead, 1991 ) . below: Figure: The chief determiners of wellness ( Beginning: Dahlgren and Whitehead, 1991 ) . 2.4 The societal inequalities in wellness are described by Bartley et al.. ( 2004 ) as 4 theoretical accounts: 2.4.1 The behavioral theoretical account which advocates the single chooses to damage their ego through their ain hapless picks such as intoxicant maltreatment, drug usage, smoke, and hapless diet doing fleshiness ( Bartley et al.. 2004 ) . 2.4.2 The materialist theoretical account which suggest the quality of your material universe such as your house, the location you live in, and handiness of quality merchandises has an impact on your wellness ( Bartley et al.. 2004 ) . 2.4.3 The psyco-social theoretical account analyses the relationship between the physiological effects of perceived societal unfairness on the human organic structure. High emphasis, deficiency of support, emotional withdrawal, relationships, can consequence harmful biological alterations which manifest in unwellnesss ( Bartley et al.. 2004 ) . 2.4.4 The life class theoretical account, which combines strands from the behavioral, materialist, and psychosocial theoretical account. If you are of a lower social-class, societal mobility is improbable and your material universe is improbable to alter for the better, nor are you behaviours or stressors, all of which have negative cumulative effects that damage wellness but can-not be mitigated by societal capital, ( Bartley et al.. 2004 ) . 2.5 Locker ( 2008 ) describes the incorporate nature of these theoretical accounts as the â€Å" web of causing † . Suggestive of the proposition that no individual theoretical account histories for all causes of ill-health but without uncertainty wellness inequalities manifest in more long-run unwellness for lower-classes, and higher infant mortality rates, non to advert a greater opportunity of coronary bosom diseases, shot, lung malignant neoplastic diseases, self-destructions, and respiratory disease ( Marmot, 2010 ) . 3.0 Recession and Downturns 3.1 The definition of a â€Å" Recession † is widely accepted as two-or-more back-to-back quarters of negative growing. The ONS has recorded eight recessions over the past 55 old ages ; on norm of 1 every 6.8 old ages, Table: Eight recessions between 1956-2009, associated figure of negative growing periods and cumulative impact on GDP. ( Beginning: ONS, 2011 ) refers ( ONS, 2011 ) . Table: Eight recessions between 1956-2009, associated figure of negative growing periods and cumulative impact on GDP. ( Beginning: ONS, 2011 ) . 3.2 Literature suggests the lower socioeconomic category suffer more well in times of recession, although Elliott et Al. ( 2009 ) suggest the longer-term agony and in some respects, the greatest consequence on lower social-classes is from the downswing. The 08/09 recession started in Q2/08 and ended in Q3/09, stand foring six quarters of negative growing and has the greatest cumulative decrease in GDP ( ONS, 2011 ) . Elliott et Al. ( 2009 ) province the length of recession and longer-term impacts of the recession are dissociated. You read "Impacts Of The Economic Downturn On Health Economics Essay" in category "Essay examples" The writers attempt at a graphical representation of Elliott et Al. ‘s premise are seen in below: Figure: Writers graphical representation of Elliott et Al. ‘s premise that the recession and downswing are dissociated 3.4 This representation may propose the consequence of rebalancing is more likely to impact lower social-classes than the recession its ego, given that market forces manipulated by higher social-classes create the environment for a recession, which is rebalanced by cardinal authorities at the disbursal of the lower-classes in the signifier of decreased public disbursement and accordingly a decrease in employment and societal services. 4.0 Social-class and the economic downswing 4.1 Harmonizing to Marmot and Bell ( 2009 ) recessions have greater impact on those of a lower socio-economic place due to their inability to endure a recession. Although, Gerdtham and Ruhm ( 2006 ) , based on an analysis of OECD informations, claimed mortalities rates decline during recessions an analysis of informations obtained from the ONS demonstrates that morality rates as a % of population did non worsen universally over the period of 1956 – 2009 against the mean mortality rate for that period. Harmonizing the the ONS information for the first 5 recessions the mortality rate was higher than norm when considered as a % of population. During the 90/91 recession the mortality rates as a per centum of population was close norm and so declined significantly during the latest recession, which concur with Rhum ( 2005 ) findings, Figure: Mortality rates as a % of population during recession old ages. ( Beginning: ONS 2011 ) refers. Figure: Mortality rates as a % of population during recession old ages. ( Beginning: ONS 2011 ) 4.2 Interestingly the unemployment rate as a per centum of the population when considered against the mean unemployment for the period 1973-2009, was significantly lower in the 73/74 recession and merely reached para at the beginning of the 90/91 recession, Figure: Unemployment rates as a per centum of population during recession old ages refers. Martikainen et Al. ( 2007 ) identified in their survey, mortality rates do non needfully increase during recession old ages, and in fact, grounds suggests the antonym. Specifically, during the last recession mortality rates appear to be above the norm during periods of high unemployment, Figure: Mortality rates as a % of population during recession old ages. ( Beginning: ONS 2011 ) and Figure: Unemployment rates as a per centum of population during recession old ages refer. Figure: Unemployment rates as a per centum of population during recession old ages, ( Beginning: ONS, 2011 ) 4.3 Marmot ( 2010 ) , Elliott et Al. ( 2010 ) , Kondo et Al. ( 2008 ) , conclude the impact on wellness is straight related to social-class, which is important when you consider latest recession. Evidence shows that unemployment by and large rises and with that rise there is besides a rise in the mortality rates ( as a per centum of population ) with the exclusion of the latest recession ( ONS, 2011 ) . 4.4 A quick and soiled statistical reappraisal for the period 1973-2009 of % decrease in GDP, against the % unemployed suggests a tendency for social-class effected during recession see.Table: England and Wales – Population Total, Deaths, Mortality Rates, Unemployment Rates, against recession old ages. below. Table: England and Wales – Population Total, Deaths, Mortality Rates, Unemployment Rates, against recession old ages. 4.5 Using the 73/74 and 75 recessions as a benchmark and presuming the social-class affected by the recession contributed to the loss of GDP, it is apparent that the undermentioned recessions affected different social-classes accepting mean net incomes applies to social-class. 4.6 The 80/81 recession saw more people unemployed but less of an impact on GDP, which implies those unemployed contributed otherwise to GDP coevals proposing lower paid workers, lending less to the coevals of GDP were unemployed, this tendency is more apparent in the 90/91 recession. However, the 08/09 recession appears different the ratio of unemployed to the decrease in GPD is similar to that of the 73/74 and 75 recessions. 4.7 Vaitilingam ( 2009 ) suggested the 08/09 recession would impact the in-between category and given the important addition in loss of GDP in relation to the figure of unemployed is implicative of a more flush worker going unemployed. 4.8 In kernel the information suggest the greater the decrease in GDP relation to the rate of unemployment the different category affected by the recession. Therefore, in every instance other than the 08/09 recession the per centum of unemployed has been greater than the decrease in GDP. This suggests that lower category are proportionately more instantly affected by the Recession than higher categories. In the instance of the 08/09 recession, the decrease in GDP is greater than the rate of unemployment proposing a high socio economic category will be instantly affected by the recession, which is really unusual for the UK. How that manifest down the societal strata is yet to be observed. 5.0 Decision 5.1 It is widely accepted that hapless wellness affects lower social-classes more significantly and disproportionally and that it is evitable, ( Marmot, 2010 ; Bradby 2009 ) . Occupation entirely, as step of social-class in out dated and does non take history of the diverse societal stratification seen in modern society where position, income, chances, security, instruction, and liberty and control, vary well throughout occupational sets ( Bartley and Blane, 2009 ; Denny and Early, 2005 ) . 5.2 Marmot ( 2010 ) and Graham ( 2007 ) showed the less wealth, power and influence and the lower social-class the greater wellness inequality. This wellness in equality Graham ( 2007 ) , and Dahlgren and Whitehead ( 1991 ) claim is associated with hapless instruction, deficiency of occupation chance and hapless income chances. The behavioral, stuff, psychosocial and life class theoretical accounts, discussed by Bartley et al.. ( 2004 ) and Lockers ( 2008 ) â€Å" web of causing † by definition place the determiners of wellness are rooted in the societal, geographical, environmental, political, and material universe. 5.3 The clear premise by Elliott et Al ( 2009 ) and Marmot and Bell ( 2009 ) that recessions doing greater and more well longer enduring to those of lower socio-economic category is mostly without challenge. The effects of economic rebalancing on lower social-classes is less good understood, nor are the longer term effects of the downswing in the signifier of decreased public disbursement and accordingly a decrease in employment and societal services that are to a great extent relied upon. Does policy alteration better conditions for lower social-classes or does it amplify the effects of an already unequal system. 5.4 Gerdtham and Ruhm ( 2006 ) show there is grounds of displacements in mortality rates around recessions although the overall consequence of recession and unemployment on longer term mortality rates is less clear. If, as Marmot ( 2010 ) , Elliott et Al. ( 2010 ) , and Kondo et Al. ( 2008 ) , claim the impact on wellness is straight related to social-class, and if one can pull the decision that different social-classes suffer otherwise during recessions so Vaitilingam ( 2009 ) 08/09 middle-class recession should uncover, as the longer term effects of the downswing come to an terminal, that there is no noticeable addition in preventable unwellnesss and deceases amongst the most vulnerable. The consequence on the lower social-classes may non be as apparent this clip unit of ammunition albeit strictly by opportunity. How proud would Chadwick be of our advancement? Mentions ‘The Acheson Report ‘ ( 1998 ) Independent Inquiry into Inequalities in Health, HMSO. Bartley M and Blane D. 2008. ‘Inequality and social-class ‘ in Scambler, G. ( erectile dysfunction ) Sociology as Applied to Medicine ( 6th Edition ) London: Saunders pp 115-132. Bartley, M. Blane, D. Davey-Smith, G. 2004. The Sociology of Health Inequalities, Oxford: Basil Blackwell. Bradby, H. 2009. Medical sociology: an debut. London: Sage. Chadwick, E. 1843. Report on the healthful status of the laboring population of great Britain. London: Clowes and Sons. Black. D. 2008. Inequalities in wellness: study of a research working group. London: DHSS. Dahlgren, G. and Whitehead, M. 1991. Policies and Schemes to Promote Social Equity in Health. Stockholm: Institute for Futures Studies Engles, F. 1844. The status of the working category in England in 1844. Germany: publishing house terra incognita. Elliott E, Harrop E, Rothwell H, Shepherd M and Williams GH ( 2010 ) Working Paper 134: The Impact of the Economic Downturn on Health in Wales: A Review and Case Study, Cardiff School of Social Sciences, November ( 2010 ) . Denny, E. A ; Earle, S. 2005. Sociology for nurses. Cambridge: Polity Press. Graham, H. ( 2007 ) Unequal Lives: Health and Socio-economic Inequalities, Buckingham: Open University Press. Gerdtham, U. G. and Ruhm, C. J. 2006. Deaths rise in good economic times: grounds from the OECD. Economics A ; Human Biology 4 ( 3 ) , pp. 298aˆ?316. Kondo, N. Subramanian, S. Kawachi, I. Takeda, Y. and Yamagata, Z. ( 2008 ) Economic recession and wellness inequalities in Japan: analysis with a national sample, 1986aˆ?2001, Journal of Epidemiology and Community Health, 62, 869aˆ?875. Locker, ( 2008 ) ‘Inequality and social-class ‘ in Scambler, G. ( erectile dysfunction ) Sociology as Applied to Medicine ( 6th Edition ) London: Saunders pp 18-55. Marmot, M. and Bell, R. 2009. ‘How will the fiscal crisis affect wellness? ‘ British Medical Journal ; 338: b1314 Marmot M ( Chairman ) . Fair society, healthy lives – strategic reappraisal of wellness inequalities in England station 2010. London: The Marmot Review, 2010. Martikainen, P, Maki N A ; Jantti M. ( 2007 ) The effects of unemployment on mortality following workplace retrenchment and workplace closing: a registeraˆ?based followaˆ?up survey of Finnish work forces and adult females during economic roar and recession. American Journal of Epidemiology 165 ( 9 ) , pp. 1070aˆ?1075. ONS, 2011. Statbase [ online ] . Available at: hypertext transfer protocol: //www.statistics.gov.uk/CCI/nscl.asp? ID=7433. Accessed: 31 March 2011. Ruhm, C. ( 2005 ) Comment: Mortality additions during economic upturns. International Journal of Epidemiology 34:1206aˆ?1211 Vaitilingam, R ( 2009 ) . Recession Britain: Findingss from Economic and Social Research. Economic and Social Research Council. Whitehead M. ( 1988 ) The wellness divide. In: Townsend P, Davidson N, Whitehead M, eds. Inequalities in wellness: the Black study and the wellness divide. Harmondsworth, UK: Penguin, 1988: pp215-356. How to cite Impacts Of The Economic Downturn On Health Economics Essay, Essay examples

Saturday, December 7, 2019

Management Accounting and Control Practices †MyAssignmenthelp.com

Question: Discuss about the Management Accounting and Control Practices. Answer: Introduction: Inmanagement accounting, also known as managerial accounting is used bymanagers with provisions ofaccountinginformation so as to inform themselves regarding cost and accounting matter simultaneously to make better decisions. This aids the management in better assessing better information and performance of control functions (Yang, Yu Wang, 2016). Established knowledge on management accounting topic would mean anything in this topic that is widely accepted and known. This will happen when results of any research survive subsequent criticism. Mostly published Management Accounting topics are briefly described as below: Management controls like information or practice, formal / informal / mechanistic / organic controls are examined as few out of many than as a whole. The studies have been performed to see influence on design, importance or use by contextual factors. Also studies evaluate performance based on the imbalance between the management controls and contextual factors (Sheilds, 2015). Mostly researched topics which are critical in planning and control are budgets and budgeting measures, performance-contingent incentive systems and measurement of performance. These researches provide us with evidences on causes and effects of these topics. Some causes being uncertainty of environmental and task and asymmetrical form of information like size of organization, decentralization, and diversi?cation (Bebbington, Unerman O'Dwyer, 2014). The effects that are widely researched are performance of individual or organization and its variance with least provided attention. Two types of enquiries are pursued in this topic, one is accuracy of estimates of cost provided by various methods and other is environmental and organizational factors affecting organizational success or satisfaction based on different adoptions and implementations. Both these enquiries generate common results like the significance of support from key organizational players, performance measurement and system of compensation, and uniformity of competitive strategy (Sekaran Bougie, 2016). Themes in Management Accounting Research The first theme is the investigation of the decision that influence role of management accounting. This investigative research helps identification of the influence on action of employees based on the way their behavior and performance are monitored, measured, evaluated and rewarded. This research majorly stresses upon how problems that arise from adverse selection process and moral hazard can be mitigated through budgets, performance measures, performance-contingent incentives and responsibility accounting (Van der Stede, 2016). A new research of this theme is prejudiced on matters of subjective performance evaluation caused by leniency, favoritism, asymmetric adjustments for risk, performance-rating compression and anchoring on prior performance, and the effects of such a bias on the effort. Management accounting in an inter-organisational context means in course of alliance, joint ventures or supply chains, etc. The second theme studies the contrasting features of such an inter-organisational context with that of the intra-organisational one (Sheilds, 2015). The investigation made in this research is as to how management accounting is used in order to make selection of any design contracts, partner, cost activities, control behavior and products, and further to support any make-buy decisions. Tools of management accounting which are used to make such a selection are ABC model, open-book accounting, total cost of ownership, target costing, value chain analysis, etc. This third theme helps us to get whole explanations about the causes and effects relationship of management accounting by integrating the two theoretical perspectives namely, the neoclassical economic and the psychology rather than placing reliance on either of these two perspectives. Theory-consistent evidences are provided by this research on how management accounting affects tradeoffs of an individual between the utility of monetary and nonmonetary payoffs (Hopper Bui, 2016). These nonmonetary payoffs can arise as a result o certain social psychological preferences such as fairness, reciprocity, honesty and trust; cognitive psychological limitations that might arises from bounded rationality like limited cognitive ability, memory and effort; and affect, that may include moods and emotions. How does competitive strategies influence MCS Fourth theme of management accounting research investigates as to how the competitive strategies can have an in?uence on management control systems, which mostly and primarily are the balanced scorecard and levers of control (Myers, 2013). The management accounting research on the control system named balanced scorecard principally investigates the effects of common as well as unique measures of performance on managerial performance appraisal and measures and methods as to how can more reliance be placed on these unique measures like when an evaluator is provided with a strategy map (Ax Greve, 2017). On the other hand, research done on levers of control examines how and when organizations use the specified number of four levers of control, in particular interactive and diagnostic controls, and their effects on performance. Last but the newer theme of research is how to investigate relationship between management accounting with that of creativity and risk. Established research has provided evidence of there has been affect of management accounting on effort and performance, which is sensitive to effort. Research on creativity has examined affect of budget targets and performance- contingent compensation on the individual as well as on team creativity (Fullerton, Kennedy Widener, 2013). There are certain different research studies to investigate how management accounting is related to risk. Like investigation to know how budget goal dif?culty can in?uence risk-taking behavior and also provide evidence as to how controls are used to take the edge off risk in strategic alliances. More researches in management accounting will result into more knowledge in this provided we get more consistency in results of comparable studies. Since the comparable studies on different and all management accounting topics is lower, the consistency of results becomes limited (Otley Emmanuel, 2013). When there arise such inconsistency between the results of the study and results of comparable studies, the curiosity to ascertain the reason behind the occurrence of such inconsistency arises and one likes to know how this could limit the established management accounting knowledge production. Very importantly it is required to investigate the consistency of research results so as to ensure that the established knowledge of management accounting reproducible research requiring replications. Replication of results of the studys with higher consistency in results Evidences are provided by the replications as to whether results of studies reproduce, this aspect is essential and important, since there are various possibility of existence of reasons stating why there is no replications of studies which appear to be valid and reliable (Smith, 2017). For example study of analysis of accounting and auditing by authors Basu and Parks which was published in the Journal of Accounting Economics, The Accounting Review and Journal of Accounting Research, has indicated that the results are unlikely to replicate. The authors hereby draws the implication from their analysis made in the studys that reliance is not required and should not be placed on the outcomes of any single study. Such studies would even include those published in the accounting journals with the highest-quality (Sheilds, 2015). Contrasting to this thought, it is suggested that reliance should be placed instead on the combination consisting of both original as well as replication studies that produced consistent results. This irreproducibility of studies of accounting nature is also present in various other researches. The non-replication of studies of non-accounting studies happens for various reasons, like cautiously seeking best or falsi?ed or fabricated results. Management accounting studies with the replications of higher validity and reliability levels are valuable since the results of such studies may be inconsistent with those of others results which are original or replication. Very common reason behind this might be that the researchers most likely chose to or design such task and settings which occur favorable to their chosen hypotheses rather than reporting explicitly all favoring factors. Therefore in such a case replication might fail reproduction of original studys results which will includes all conditions reported but not all unreported favoring conditions (Sheilds, 2015). There are two purposes of replication, one is to distinguish good from bad and other is more refined and improvised researches. Extension of the studys Replications can form the base for extensions which might stretch to identify limiting conditions. Features like reasons of non-replication of the results of any study would likely contribute to establishing management accounting knowledge (Otley, 2016). A replication study is likely required to identify as well as test reasons possible for inconsistency. It is likely to result in good outcome to identify certain theory- based reasons providing more credibility to replication as well as evidence on the causes and effects. Conclusion There will be higher production of established management accounting knowledge when the replication studies are published, since they help in identifying non-replicable results of studies. Higher motivation to improve the validity and reliability of the researches will eventually only facilitates established MA knowledge production. The benefits of replication will be identification of comparable studies with consistent results and reasons for inconsistency in results; possibility of increased established management accounting knowledge and good opportunities for students pursuing doctoral programs and improved proficiency for researchers. References Ax, C., Greve, J. (2017). Adoption of management accounting innovations: Organizational culture compatibility and perceived outcomes.Management Accounting Research,34, 59-74. Bebbington, J., Unerman, J., O'Dwyer, B. (Eds.). (2014).Sustainability accounting and accountability. Routledge. Fullerton, R. R., Kennedy, F. A., Widener, S. K. (2013). Management accounting and control practices in a lean manufacturing environment.Accounting, Organizations and Society,38(1), 50-71. Hopper, T., Bui, B. (2016). Has management accounting research been critical?.Management Accounting Research,31, 10-30. Myers, M. D. (2013).Qualitative research in business and management. Sage. Otley, D. (2016). The contingency theory of management accounting and control: 19802014.Management accounting research,31, 45-62. Otley, D., Emmanuel, K. M. C. (2013).Readings in accounting for management control. Springer. Sekaran, U., Bougie, R. (2016).Research methods for business: A skill building approach. John Wiley Sons. Sheilds, D. M., (2015). Established management accounting knowledge. Journal of management accounting research. 27(1). 123-132. Smith, M. (2017).Research methods in accounting. Sage. Van der Stede, W. A. (2016). Management accounting in context: Industry, regulation and informatics.Management Accounting Research,31, 100-102. Yang, S., Yu, J., Wang, X. (2016, January). Discussing on Management Accounting. InInternational Conference on Accounting and Finance (AT). Proceedings(p. 5). Global Science and Technology Forum.

Friday, November 29, 2019

Everglades Flooding Essays - Everglades, , Term Papers

Everglades Flooding The Everglades: Florida's Dying Natural Wonder Perhaps we take it for granted that our beautiful homeland will be forever changed because of the effects of modern civilizations. The environment, local animals, plants, and neighboring niches are all being affected by a few factors. The insensitivity of humans towards our fellow living creatures has caused the Everglades to shrink dramatically in the last one hundred years. The health of the everglades has been compromised because we as humans need more space to live on, bigger roads, and adventures on which we embark. In the following paragraphs, I will explain one of the most threatening factors to Florida's Everglades, habitat loss. Originally, the Everglades consisted of nearly 8,100 square miles, now, it has been reduced to about 2,300 square miles of which about three-fifths is in set-designated water conservation areas. Two-thirds of the original everglades is the water that falls on one-thirds of the original watershed. In simpler terms, the water in the Everglades is being washed into the ocean at a faster rate than the animal and plant life can adapt to. If this problem continues on the same route it is on, the death toll of animals and plants will reach catastrophic proportions. Many years ago, the Everglades was much deeper than it is now and the wet season lasted many months. Now, huge amounts of water come in short intervals and are dried up more quickly than it can be replaced due to drainage. Grasses who survive in deep water are being killed rapidly. Due to the death of these grasses, several species of fish have decreased dramatically in number. The loss of these grasses allows the melalueca to dominate these areas as the supreme species of plants. Fourteen animal species in the everglades are endangered and many more are threatened. The loss of habitat and overcrowding of certain species are disturbing animal population. Since the 1900's, ninety percent of the bird population has died. In 1988 a serious drought left many animal species homeless and many dead. Food loss due to lack of water killed many plant species. By 1989, only 5,000 bird nests and 15 colonies were present in the watershed of the everglades. In only one year, that number dropped to 1,000 nests. As we all know and love, the food web explains how countless animal and plants are co-dependents of each other and how the domino effect can change each and every one of those species. Many conservation efforts have been done to save the everglades, yet they have all failed miserably in a feeble attempt to erase the damage cause by the most abundant predator to any species world wide, mankind. The Everglade Agriculture Area has been set up to enrich the soil in the Everglades, hopefully restoring the animal and plant life to the original numbers that they used to be. When the water levels plummet and new nutrients are added, the soil is exposed to large amounts of oxygen. This speeds up the bacterial growth and can further harm plant life. The soil can then turn to fine dust and lower the water level several feet. Another effort to save the everglades it to kill the melalueca trees, which suck up large quantities of water. Cutting down the trees was first attempted, but that effort further spread the melalueca seeds. Another method was tried, poison. Poisons are being developed to kill small islands of melalueca trees with out harming the neighboring plants. Everyone can agree on one thing, the distribution of melalueca trees in the Everglades by humans is one of the worst ideas to plague the Everglades epidemic. Overall, vast amounts of money have been spent to save the Everglades. The Clinton administration has donated 1.5 billion dollars on conservation efforts. The 13 billion-dollar tourism industry to the Everglades and the Keys has helped with funds for the Everglades Wildlife Fund and other organizations. On average, the amount of money donated per year to Everglade's conservation efforts is about 2 billion dollars. The reason I chose to do this report on the Everglade is because I got an offhand look at how the Everglades is being destroyed slowly. While going on an airboat tour of the Everglades,

Monday, November 25, 2019

Government Intervention in the Economy essays

Government Intervention in the Economy essays In today ¡s society, many different nations will choose to answer the fundamental economic question: to what extent should the government intervene in the economy to protect the interests of society, in a variety of ways. One nation may support the system of public enterprise, placing their beliefs and values on the far left of the economic continuum; another nation may be in favour of private enterprise, placing their beliefs and values on the far right of the economic continuum. The third system is the idea of a mixed economy. A mixed economy is in the middle of the economic continuum, supporting private enterprise with some government intervention; it is a balance between public and private enterprise. The more successful way to run a country ¡s economy is to support the idea of private enterprise with some government intervention because it is more adaptable to changes in the economy and it is more stable. The two basic economic systems, public and private enterprise, are being practiced in some countries; however, the more successful and economically stable countries are those that have adapted mixed economy. Canada ¡s economic system is based on Keynes ¡s ideas about the role of government in the economy, known as mixed economy or welfare capitalism. Canada ¡s government encourages competition, profit-driven incentives, and private ownership of property, all of which are features of a private enterprise system. By doing so, producers are motivated to generate high quality goods and services, efficient and productive use of resources, and people are allowed to use their property for individual self-interests. If people are able to use these features to their advantages, then it is likely that they ¡ll be economically successful. This is a positive result because it means that the economy is growing and the total output of the economy is increasing. As for the less fortu nate, they are aided with social programs such a...

Friday, November 22, 2019

3 CHoices Essay Example | Topics and Well Written Essays - 1250 words

3 CHoices - Essay Example Sound effects are a deciding factor in determining the audience response and viewership especially when it comes to horror, action and futuristic movies. Sound effects can be further categorised as: dubbing, special effects, background scores, playback, music track etc. Each category is applied in present day films and consequentially sound effect has tremendous significance in the success of a movie. The absence of sound in the 1927 film The General, a classic of the silent era, makes much room for convincing acting and gesticulation to make situations, conversations and the overall plot clear. Screenplay gets more space and opportunity to experiment and compensate for the lack of a sound track. The presence of a slow and detailed video shoot frame-by-frame can be seen in the film ‘The General’, deliberately reeled in a slow pace for the audience to understand the incidents in the movie and follow the overall plot. Closer shots are taken in order to lip read the dialogue. After watching silent movies and especially the movie that we’ve chosen to analyse and discuss: ‘The General’ we can say that a lot is left to the audience’s anticipation. The reactions of various characters in the movie can have multiple verbal interpretations or dialogue association where the visuals of lip movement or even the gesticulation is obscure. It is similar to reading a book where greater attention is required due to the complete absence of one sensation: that of sound. A movie is all about entertainment. If we consider the silent era series: Charlie Chaplin or Laurel and Hardy we can easily connect to the obvious fact that silent movies necessitate heightened visual drama, distinct actions and riveting visual effects to keep the audience invested in watching the movie till the end. All these movies and TV series have one thing in common: a convincing visual appeal. In the movie, ‘The General’, Buster Keaton performed several daring stunts

Wednesday, November 20, 2019

Competition in the Movie Rental Industry Research Paper

Competition in the Movie Rental Industry - Research Paper Example Suppliers adopt strategies such as patents in order to acquire supremacy within the industry. Companies provide attractive movie prices and services in order to control the buying power of their customers. Buyers have several companies to choose from, and these companies must strive to keep their customers. Competition is high in the movie rental industry due to easy entry by new companies. There are several companies with similar products at reduced prices, which increase competition. Some of the new entrants provide substitute products such as cable services. Customers subscribe to cable providers, and they gain access to several movies at a reduced monthly price. Competitive rivalry between companies creates the need for new strategies and businesses enjoy a competitive advantage only for a short time. One of the five forces of competition is supplier power. Companies in the rental business acquire their content from studios and movie distributors. The movie industry has several s tudios such as Walt Disney, Pixar, and Warner Bros and other distributors from which rental companies can choose from. The number of suppliers and the uniqueness of their products determine the supply prices. Blockbuster purchased Movielink which is a leading movie downlink service and reduced the need for DVD’s and plastic cases (Blockbuster Corporate, 2009). Suppliers and distributors who deal with DVD movies will experience reduced purchase power. Blockbuster customers can purchase and download movies from Movielink which reduces the need for DVDs. Netflix acquires its content by buying DVDs from studios and distributors, paying on a fee-per-DVD basis (Thompson, Strickland, & Gamble, 2009). Some suppliers offer unique products, which reduces the chances of substitution. Movie studios and distributors generate revenue by selling movies to rental companies and a large number of viewers. This creates a symbiotic relationship between suppliers and rental companies, which contr ols supply prices. Buyer power in the movie rental business is usually high due to the wide range of movies present in the market. There is no legal substitute for movies in the market, which makes rental companies dictate the market prices. The industry has few operators who have similar product prices and deal in almost similar products. This enables the companies maintain high prices affordable by several buyers since they do not buy large volumes of movies. Netflix has over 8.4 million subscribers who prefer online browsing and mailbox delivery of movies. There is no cost of cancelling subscriptions and switching to other companies; therefore, there is little migration of customers. Blockbuster utilizes total access sealed envelopes that can be traded for movies at no extra cost. Buyers can utilize these envelopes to purchase movies of their choice from the local stores without incurring any shipping charges. Movie rental companies offer downloadable movies to increase the buyin g power of their customers. Competitors may offer different prices to attract more buyers. Redbox offers its customers reduced prices in order to have a competitive advantage over Netflix and Blockbuster. The high demand for entertainment across the world provides rental companies with large numbers of customers. The presence of substitute products in the market creates competition between different businesses in the industry. Customers have a wide range of entertainment products to choose

Monday, November 18, 2019

Parental involvement in children's early reading Literature review

Parental involvement in children's early reading - Literature review Example Reading adds numerous dimensions to an individual’s personality; hence parents want their children to get used to reading from a yong age itself. Invariably parents are found discussing the means and modalities to be adopted to make reading feel and look interesting, enjoyable and fun to their children. Parents look for reasons to convince their children about the fact that reading is a skill that is like a key to master their life. Quite often elders purposely pick up a magazine, newspaper or a book and start reading in front of their children sending positive signals to the children about the importance of reading. In fact it is noted that children who lag behind in their reading skills receive less reading practice (Allington, 1984), miss opportunities to develop reading comprehension techniques (Brown, 1986) and may acquire a negative notion about reading if they are presented with reading material that is advanced to their skills. However, the psychologists have researche d extensively on the development of reading habits of children, and found it evident that early reading habits developed in the child’s formative years (initial five years) have a lasting impact on his or her behavior (Beth M. Phillips, 2009). Research indicates that the concept of literacy as a skill set and knowledge base begins to develop during infancy and is continuously enriched during the early childhood phase by exposure to language, printed materials, and opportunities for experimental and instructional counters with literacy materials such as books, magazines, alphabet toys etc (Lonigan C. J., 2006), (naeyc, 2009), (Wagner, 1994). Particularly, literature shows that oral language, phonological responsiveness, and print knowledge are key components of a strong emergent literacy foundation (Whitehurst, 1998). A longitudinal study spanning 10 years conducted by Cunnigham and Stanovich reveals that reading habits developed in 1st grade by a child have considerable impac t in reading engagement when the he or she is in 11th grade (Anne E. Cunningham, 1997) hence noticing that early success at reading acquisition is the key to unlock a lifetime of reading habits. The role played by parental involvement and other experimental factors such as book surrounds, audio-visual aids of learning, socio-economical circumstances and culture in early development years of a child has been at the heart of much theorizing and research in development psychology and form an important part in cultivating reading habits in children from early years. (Cunningham, 1994); (Burgess S, 2002); (Daniel J. Weigel, 2006). This literature review studies the varied research available on a number of aspects related to infants/young children’s early reading fondness. The queries around which the literature review was conducted are: (i) The importance of parental involvement in children’s early reading and its affect on children’s reading attainment at school (ii ) Encouraging parents to read to their children at home (iii) The importance of bedtime stories and (iv) The importance of discussing vocabulary and illustrations with young children. The Importance of parental involvement in children’s early reading and its affect on children’s reading attainment at school The experiences, mindsets and resources related to literacy that a child encounters and interrelates with at home compose a child’

Saturday, November 16, 2019

PR In Travel And Tourism Sector

PR In Travel And Tourism Sector Travel and tourism is consists in selling services, and services are hard to manage. Thats why PR and Promotions are widely used here. In this assignment I will look at real importance of PR and its role for Travel and Tourism industry. I will try to determine criteria for evaluation of PR effectiveness, skills a PR specialist need and types of media available for PR specialists. In last practical part of the assignment I will try to create a PR plan for a luxury hotel and will look at criteria for evaluation of a PR plan. Task 1. Evaluate the importance of PR in Travel and Tourism sector. 1.1 Role of PR as a promotional tool. There are many definitions of PR, such as the process of creating positive image in third partys minds or practice of managing information flow between an organization and the public. All these definitions have a common point: PR is used to shape the favorable image of a product, organization, and individual; to help a business to meet its objectives effectively, efficiently and successfully. The target of PR is Image (positive in most cases, sometimes negative) and the tool used to achieve it is called publicity. Publicity can be positive or negative, and not always can be controlled by the organization. Natural disasters are not controllable by companies managing travel resorts, these disasters however will bring lots of attention of media and damage profits. Scandals and bad rumors about a celebrity person face of a company cannot always be controlled. Some people say that there is no such thing as bad publicity any publicity is good. This statement is arguable, as bad publicity may create bad image of the business. PR is closely related to marketing activities of the organization, the targets and objectives of both departments are interrelated and often very much dependent on results of each other. The objectives of marketing are to introduce product to a customer in the right place at the right time, sell the product on the market. PR helps to achieve these objectives by making public (market) aware of company and its products, creating good image of the company. PR is part of Promotional mix (Advertising, PR, sales promotions and direct selling). PR is closely related to advertising, helps to make people aware of a product/business, getting attention of various public and making sales and profit. Various public includes customers, shareholders, community, general public (potential customers), money lenders However PR and advertisement are different, advertising are controllable, costs more, less credible and PR means less control, lower costs, more credibility. Different uses of PR include press relations, product publicity, corporate communication, sponsorships, influencing specific groups (community). They all work in different way, but all have the aim of building a good reputation, attracting attention, creating good image of a product or a company inside (corporate communication) and outside the company. Important use of PR is defending product reputation through large amount of positive publicity, covering negative image and scandals related to a product/company. 1.2 Importance of PR in travel and tourism. PR is important promotional tool for Travel and Tourism. It has multiple purposes, such as promoting an event or destination, building reputation of a company as green and responsible citizen, detracting attention of public from negative events (accidents, natural disasters). Lets look closer to different uses of PR in Travel and Tourism industry Promotional tool. PR is used alone or with other elements of promotional mix. The aim of promotion is create positive impact on public. An organization may wish to promote new activity, change in objectives, change in management, etc. PR is very important here, as promotion will be going through press releases, press conferences, sponsorships and prizes in competitions, invitation of journalists to try new activities (hotel, attraction, flight) for free. Communicational tool. Internal and external communication is very important areas of business existence and PR is widely used in both of them. Internal communication means communication with companys employees. Is often underestimated, which may result in bad morale and affect quality of products and especially services of the company. Service part is very important for tourism industry, as most of the products here are paired with services. External communication means keeping external parties (customers, shareholders, etc.) informed about changes in business. Is usually done through media releases, conferences with invitation of important guests (where the news are communicated face-to-face). Creating awareness. Awareness means attention and credit from public (customers, investors, money lenders), is important for any business. Awareness may be general, created through advertisement, supporting local charities; orientated to special person/organization as business plan presented to money lenders (bank); a simple note about changes in opening hours in the shop window. Awareness is important part of PR activities as it gets attention from existing and new stakeholders and creates base for building relationship. New hotel or travel resort opening will be served will waste publicity to bring public attention and create awareness. Building credibility. Credibility means successful operation of business. PR is important here as simple advertising will not have the same effect as well done press release (people tend to pay better attention an article than to annoying adverts). Advertising is done and hidden in journalist review of restaurant or attraction, special press release about Eco project. The key of success here is first-hand experience, Tourism industry sells experience mostly. Sky resort will prefer article in national newspaper written as third party experience to simple advert. Crisis management. Managing negative publicity is another important task of PR. Bad things happen and cannot always be controlled. Negative rumors can ruin tourism business, as customer experience and good reputation are vital part of tourism services. Overcoming negative consequences and covering them with positive publicity (press releases, official apologies, consequences management plan) is part of PR. After consequences of tsunami 2011 in Japan were liquidated national tour operators invited travel agents and journalists from around the world to visit Japan, to raise the credit and attention of the public again and bring sales to devastated national tourism. Sponsorship of an event, competition, charity is an effective way of gaining and maintaining good reputation. It has other benefits: is a way to work together with other organizations, establish relationship for mutual benefits, please important stakeholders by presenting them VIP passes to events (such as free VIP Olympic Games passes were presented to travel agencies staff by Games sponsors). Task 2 Evaluate the effectiveness of PR in Travel and Tourism business and skills necessary for effective PR. 2.1 Determine the range of PR and promotional skills. Successful PR activity requires certain skills from people engaged in it. In PR quality of information is more important that its quantity, quality PR is the key to success for a Tourism business. Lets look closer at important for PR person skills: Recognizing good opportunities quickly. Opportunity is a window to success. The crucial point here is to see good, creative, profitable opportunity and maximize it, use it before competitors do it. This skill forms with education and experience; studying, practicing and constantly refining experience is the way to maximize the PR potential. Find information which is really interesting for a presenter (press, media). Not all the information is of value for the media, press is only interested in colorful, well written and hot stories. Recognizing the value of potential story quickly and presenting it to the media in the right way is valuable knowledge for a PR person. The ability to choose the right media and offer information to necessary people is very much also important. Ability to present information well (in internal and external publications). Is basic PR skill, requires ability to write grammatically correct, present information in interesting and creative way (style, layout, language, use graphic components as tables and images). Creativity is an important here. Communicational materials (brochures, newsletters, magazines, reports) are of huge use in any business, helping to research and influence the market (promote, draw attention, build image). Ability to draw attention of right people to organization activity. The Importance of PR events cannot be underestimated. Press conferences, functions, opening parties, exhibitions help to bring attention of important people, to establish relationships, get positive feedback in the media. Presence of important people at an event (such as potential investors or journalists) is crucial here. Ability to build customer relations. This is interpersonal skill and partially formed with experience. However, the base of relationship is natural, personal ability to listen, communicate well and gain empathy of strangers. The ability to find what customers want and need is crucial to building positive customer relations and bringing public attention. 2.2 Effective use of PR in Travel and Tourism. Case study: budget accommodation (youth hostel) in central London As we already know PR is crucial for setting and enhancing image of the company. The use of PR may be positive (new product launch) or negative (crisis management). Lets look closer at the case study. Piccadilly Hostel is large youth hostel in Central London. It has 7 floors, 300 bedrooms (dormitories of 4, 6, 8 and 10 people and private rooms), able to accommodate 700 guests at a time. The hostel is the only business of Piccadilly Hotel Ltd. Marketing function here starts with 4P marketing mix (product, price, promotion and place). Product is quality accommodation in central London, closed to underground station and main tourist attractions. The hostel sets budget price, orientated on youth travellers and people who is simply travelling on a budget, people from all around the world. Promotions hostel is reaching its customers via online advertisement, direct e-mails, social media (Facebook, Twitter), working with international travel agencies and posting on comparison websites such as Trip Advisor. Place the hostel sells most of its beds online, directly on the website or through travel agents. Promotional approaches used are: Sales promotions, direct marketing .The hostel sets price offers in off-peak periods, e-mails vouchers and money off coupons to its former customers, sets price offers for big groups of people and customers who stays for long time. Educational visits. Hostel works closely with various travel agencies and investors groups. The representatives are often invited for short educational tour (observe the hotel facilities) and to try the hotel facilities (stay in the hotel). Advertisement and articles online and in social media. The hostel regularly advertises online, places articles on international travel websites around the world (TripAdvisor, Expedia). Hostel has official accounts on Facebook and Twitter, using them to communicate to fellow customers and post latest price offers and news. Street advertising. Piccadilly Hostel places advertisement on a huge electronic billboard next to closest underground station, where it can be seen by many tourists every day. By combining different means of PR and advertising Piccadilly Hostel gets attention of public around the world and acts as successful business with huge customer base, represents interest for potential partners and investors. Task 3 Understand the use of media in PR applied to Travel and Tourism. 3.1 Types of media used by PR. The term Media relates to print, broadcasting media, electronic and on-line media (relatively new and becoming increasingly popular), face-to-face contact. Printed media. Newspapers, magazines, journals and directories and catalogues always played huge role in advertising and PR activities of Tourism industry. Press releases covering new hotel or attraction, brochures about a companys services (hotel, flight, and travel agency), articles in newspapers and magazines, printed directories for travellers with contact information of attractions and venues have always been of large use in Tourism. Printed press can cover large amount of customers at a time at relatively low cost, it can be addressed to a specific group of customers (business magazines, free newspapers read by large group of potential travellers, etc.). Is mobile, gives opportunity to calculate readers response by special coupons, has additional credibility factor (advertisement in form of news or review article). Press presents experience in interesting, colorful way. Is important for Travel and Tourism industry which relies on selling mostly experience. Broadcasting is often referred to radio and television, although cinema, theatre and relatively new electronic and social media form part of broadcasting media. Each media has own advantages and disadvantages, thats why broadcasting media often used in complex. a) Television has always been widely used in PR for promoting products and services (especially by FMCG companies). It can cover large amount of customers in real time, can be zoned (divided by regions, different PR can be used in different areas), is interactive (provides opportunity for real time responses and sales), is popular, can be viewed at customers home in comfort. b) Radio is owned and listened by large amount of people, is very mobile (doesnt require a special set, can be listened on the go via mobile phone), real time and up to date, broadcasts 24/7. Although radio has disadvantages no picture can be transmitted, which is not good for advertisement of a travel destination. c) Cinema and theatre are important media for Travel advertisement, as customers can be shown a colorful advertisement (restaurant, tourist destination). People cannot skip a cinema ad, and tend to be loyal and less annoyed by advertising as they came to the cinema/theatre to enjoy. Electronic media appeared not long ago, but getting increasingly popular, especially in youth auditory; with advantages as low cost, popularity, coverage of different audiences, real time operation. Websites, social media, direct e-mails provide good mean of communication, PR, sales. Sales and reviews of new product (new flight, attraction) can be done through own website for free or through partners website for a fee (travel agency). Online accounts on social media (Facebook) give opportunity for live updates and real time customer communication at low cost. Review websites as Trip Advisor provide free, real time and credible reviews of tourism business. The popularity of electronic media is rising with growing use of computers and Internet, low cost mobile Broadband and free Wi-Fi hotspots. However, the disadvantage here may be the need of special equipment (computer, tablet, smartphone) and special skills to use it. Sponsorship is a mean of attracting attention to companys services, creating favorable image in the community (customers), widely used in Tourism business. Travel channels, competition sponsorships, celebrities using services of a company, tourist services featured in movies (resort, flight) are good means of PR. Often public doesnt notice the PR part in it, such as movie featuring a resort or celebrity choice of flight/hotel. Sponsorships however are expensive (although very effective) means of PR. 3.2 Uses of PR in Travel and tourism business. Different types of media have different advantages and disadvantages. The choice of appropriate medium means careful work and depends on nature of event or product promoted. The PR person can choose from editorials (printed media), press conferences, product presentation events, educational visits. Editorials are presented in form of news article, although have indirect function of advertising. Paid as advertisement by a company but controlled by editorial media staff. Editorials are liked by Tourism businesses because of credibility factor and presentation in form of first hand (journalists) experience. Editorial doesnt look like advertisement (getting more attention of public) but acts in advertising way (attracting attention, creating good image). Examples are promotional articles about hotels, flights, resorts in newspapers and magazines. Press conferences are used to make a special announcement, demonstrate new product. They are attended by journalists from different media (press, broadcasting, electronic) and used for spreading message across different media simultaneously, in real time. Press conferences have benefits of being personalized, real time events (opportunity of asking questions, establish important contacts). The disadvantage here is the possibility of difficult questions (which need to be answered) and not knowing how many guests will exactly turn up. Press conference is ideal mean of crisis management (such as accidents and natural disasters handling which unfortunately are common for Tourism industry). Product launch is a big and less formal occasion, usually is opening party. Is aimed to bring attention and get reaction in media. It can be a cocktail reception, dinner, seminar, with invitation of journalists, celebrities, partners, potential investors, senior members of community. The presence of TV at the event is welcomed as live translation is good for the host company. New resort openings, new jet demonstrations, festive parties organized by large companies (with invitation of journalists and celebrities) are common for Travel and Tourism. Educational visits are popular in Tourism business. Visits involve inviting journalists; travel agencies/partners staff to experience the product (new hotel, resort) in first hand. They are aimed to bring popularity, increase sales, show product to partners (sellers). Its often followed by advertisement-article describing (usually in good way) the experience. These visits are also used as educational aim for travel agency staff (helps to know better he product they sell). Sales promotion is separate part of promotional mix, however, very closely related to PR and often used as PR tool. Is short-term price incentive to boost sales, making money is main target here. Usually used in off-peak periods, can be used all around the year. Vouchers, discounts, money off coupons, loyalty cards are part of sales promotions. Most air carriers have loyalty programs, giving discounts and presents for frequent customers. Task 4 Create PR plan in Travel and Tourism context. 4.1 Create and explain PR plan using Jeffkins model. Francis Jeffkins created 6 points PR planning model, arguing that planning can be done in 6 simple steps. Effective PR doesnt happen by accident, it needs to be carefully planned. As any plan, PR plan has objectives, strategies and actions. The objectives may change with time, PR planning is constant process and reflects any change in circumstances and always uses any free or low cost opportunity for publicity. Most popular and widely accepted model is Jeffkins model consists in: Situation Analysis (Research) analyzes current situation as SWOT, mission and values of organization, external factors as pressure groups activity and competition. PR plan should fit in overall marketing planning and never go against goals and mission of the company. PR plan research however needs additional research of target audience and its preferences, effective media, etc. Establishing the Marketing Objectives part includes defining objectives (goals), strategies and tactics. Most popular objectives of PR plan are creating awareness (new product, new management, new charity program); build credibility (make people believe that the publicity is coming from third party and not a planned and paid effort of the company self); increase sales; build good image; defend declining image and lower promotional costs. Objectives are never static, they change together with circumstances. Defining the Target Audience (Publics) is defining relevant audience and researching issues important for given audience. Building right message for the right public is crucial for success of PR plan. Important thing here is creating messages that dont deny each other (for different groups interests) and carefully check that a message is not offensive for other, not target, audiences. Media Selection. The media will bring the message to the target audience, choosing the right media means choosing best way to achieve the audience. Media available for PR specialists include printed press, TV and radio broadcasting, conferences and events (charity events, sponsorships, opening parties, press conferences), Internet (quite new but already very powerful mean of communication and PR). Establishing a Budget. PR, as any other activity of organization should be cost effective and budget planning helps to find optimal cost-result way for PR. Some PR activities come for free (as word of mouth) but most are paid and sometimes quite expensive. The costs include salaries of PR staff, agents and media fees, costs of setting up events and sponsorships, etc. There are hidden costs that need to be counted for, as costs of free promotional items (food samples, hotel rooms) and revenue lost because these items were not sold (opportunity cost). Implementation and Control. Implementation is about making PR plan work. Not all press releases or online articles will be published, grand openings and sponsorships need to be reflected about in media to get attention and make PR plan work. Making PR events interesting for media and establishing good relationship with media owners is crucial point of PR plan implementation. Control is an important point as it shows how effective PR plan was (by comparing forecasted results of PR activity with actual ones). The control points may be presented by sales, brand loyalty, market position, attention from the public, etc. Practical task: PR plan for Opening of new branch of luxury hotel. Hilton is international hotel chain providing luxury services for travellers. It plans to open new hotel in London, UK. PR specialists created plan to undermine the opening. Situation analysis. London is huge city with developed network of accommodation for any pocket, including luxury services, the competition is great here. There are still areas in Central London with great potential where no luxury accommodation exists. Hilton is brand recognized worldwide with brilliant reputation. Corporation plans to build luxury accommodation and bring new life to the Central London area, with casino and bars, luxury shopping center, 5 star dining and strictly guarded hotel access to protect privacy of the guests. Target audience includes celebrities, members of worldwide governments, wealthy businessmen, famous music and movie stars. PR campaign will consist of: Press conference before even starting the building works to draw attention of journalists worldwide. Articles about Hilton Corporation featuring plans for new hotel in London in press around the world, TV broadcasting during music shows and concerts to draw attention of general public and make people talk about new hotel. Constant updates in worldwide press and TV about how building, decorating, furnishing works are going to keep the public interested, TV program featuring new hotel when is ready to open. Inviting worldwide famous chefs, barmen to work for new hotel venues, featuring this on the TV worldwide. Grand opening party with concert of the worldwide famous stars; journalists from around the world and other important guests, welcoming of the stars, journalists and guests to stay for free after party. The media used are press, TV for their worldwide coverage and ability to reach target audience: celebrities and stars mostly. Internet will be used as secondary media, featuring new hotel in blogs and celebrity websites (is cheaper that TV) The budget of this PR plan is huge, constant TV broadcasting; final opening party, famous chefs to work at Hilton and free night for the guests will cost fortune. The Hilton Corporation will make sure it has the money to cover building works and PR campaign. 4.2 Identify and explain ways to determine the effectiveness of PR plan. PR is part of Promotional mix and comes in scope with other elements. Thats why checking the effectiveness of PR only as promotional tool may be difficult. The possible ways to see how effective PR is are: Exposures in the media is attention from the public brought by PR. Ways to measure it are online and press comments, search engine ranks, positive discussions in the media, raise in public awareness. PR agencies supply clients with clipping books showing all exposure achieved in a time period (for example last month) in all the media (TV, radio, press, online). However, exposure may be hard to count (is impossible to know exactly how many people seen the TV ad) and quantity of exposure solely doesnt show PR effectiveness (not all the exposure may come from target audience). For example, aircraft presentation will bring exposure from the public in form of online comments and discussions, video viewings online, TV and radio discussions not paid by the company owing the aircraft. All this exposure will be carefully checked and measured to see how effective the presentation was. Awareness from the public is another way to measure PR effectiveness, is change in public attention due to PR event. Is measured in research, checking how well people witnessed PR event (presentation, opening, news) can recall this event. Awareness is effective way to check stand-alone PR activity. However is not so efficient when PR event went together with other promotions (sales promotion, advertising). If hotel opening event was supported by advertising is hard to tell which of these two brought more attention. Attitude change is one of the key objectives of PR campaign and a way to measure its success. Any PR activity will result in attitude change which is monitored in researches. On-line panels, phone or personal interviews will show the shift in public attitude before and after PR event. Promotional campaign showing benefits of ecotourism by travel agency will raise the demand and positive attitude of public to ecotourism. Surveying the people after the campaign will show how effective it was. However, attitude shift may not only be the result of this given PR campaign (but other related news and articles, not related to given campaign). Popularity of ecotourism may be partially the result of government campaign or activity of green groups. Media relations as way to measure success of PR plan are about level of cooperation with different media. Successful PR campaign will raise the attention of journalists and make them want to be part of the campaign now and in future. Thats why journalists, important people from the media and various celebrities are often invited grand hotel openings, new aircraft presentations, new tourist destination launches. The more famous guests are present, the better will be attention in the media. Contribution to profits is most effective way to measure PR plan success. Raising sales and profits are best news for company directors. PR plan is part of overall company activity though and raising sales may not be the result of PR campaign only, is hard to determine exactly which percentage of sales was contributed by PR activity. Any PR plan has own objectives, determining how effectively and efficiently these objectives achieved is the way to see effectiveness of a PR plan. PR plan, however forms part of overall business activity and promotional mix, is hard to measure effectiveness PR plan individually. Conclusion Importance of PR is hard to underestimate, it helps tourism businesses grow and expand, make profit in quickly changing circumstances. It is relatively new, but growing more popular area of science, with demand for good PR specialists. PR is about creating and managing the image of companies, products and whole industries and Travel industry is not an exception.

Wednesday, November 13, 2019

Structural Elements of Toni Morrisons The Bluest Eye Essay -- Bluest

The Bluest Eye: Structural Elements In The Bluest Eye, Toni Morrison employs structure as an aid for telling her story. She uses at least three unique structural devices for this purpose. First, Morrison begins the novel with three passages that prepare the reader for the shocking tale about to be told. Second, the novel is divided into four major parts with each quarter given the name of a season. Third, the novel is further divided into seven sections that are headed by a portion of the passage that began the novel. The three passages that begin The Bluest Eye appear to be from a grade school primer. They portray a family's life in identical terms, but they differ in punctuation, capitalization, and spacing. The first passage is normal in all of these aspects: Here is the house. It is green and white. It has a red door. It is very pretty. Here is the family. Mother, Father, Dick, and Jane live in the green-and-white house. They are very happy. See Jane. She has a red dress. She wants to play. Who will play with Jane? The second passage lacks punctuation and capitalization Here is the house it is green and white it has a red door it is very pretty here is the family mother father dick and jane live in the green-and-white house they are very happy see jane she has a red dress she wants to play who will play with jane The third passage lacks all --- punctuation, capitalization, and spacing. According to Herbert Rice, "what appears on the page is quite literally a chaotic array of letters" (19): Hereisthehouseitisgreenandwhiteithasareddooritisveryprettyhereisthefamilymotherfatherdic kandjaneliveinthegreenandwhitehousetheyareveryahppyseejaneshehasareddressshewantsto playw... ...have a few parallels in their lives: both are searching for someone to play with them, and both find the answer in a friend, although Pecola's friend is imaginary. The Bluest Eye is an innovative novel whose touching and compelling story could not have been told without Morrison's unique structural devices. One such tool is the use of seasons to divide the narrative and put an interesting twist on the order of events. Perhaps the most unique structural element is the three primer passages that begin the novel. The first passage introduces a model household to which the rest of the families in the novel are compared. Finally, an equally innovative structural element is the use of lines from the primer passages to head subsections in the novel, illustrating the vast differences between the mythological Dick and Jane world and the reality of black family life.

Monday, November 11, 2019

Super Retail Group Financial Report Analysis

This Report was commissioned on the request of the Board in relation to ACACIAS press release: '12-MURMUR ACACIAS areas of focus for 30 June 2012 financial report'. A review of the relevant disclosures made In Super Retail Group Lad's 2012 Annual Report is assessed against relevant polices that relate to element 8, estimates and accounting policy Judgments under ACACIAS press release.Executive Summary release: '12-MURMUR SAIS'S areas of focus for 30 June 2012 financial report'. A review of the relevant disclosures made in Super Retail Group Lad's 2012 Annual Report is assessed against relevant policies that relate to element 8, estimates and accounting policy Judgments under Sais's press release. The outline of SAAB standards 108 Presentation of Financial Position, CASABAS Impairment of Assets, SAAB'S 38 Intangible Assets and SAAB'S 37 Provisions, Contingent Liableness and Contingent Assets are disclosed.Super Retail Group (SIR) Lad's accounting practice is determined in regards to t he standards examined. From this analysis, differences can be determined in the ways SIR applies the relevant standards and the requirements of the standards in relation to estimates and Judgments. From this analysis, it is determined that SIR has failed to disclose any Judgments and certain estimates and assumptions that may affect significant amounts seen In the financial statement and the entities positions. Recommendations of refining the presentation of the disclosures and the ways in which it should be structured are outlined.ASIA has identified the need for disclosures within this area for users to assess the reported financial position, as entities did not make material disclosures of sources of estimation uncertainty and significant Judgment in applying accounting policies. An analysis of the relevant counting standard, ISOBAR in particular paragraph 17-124, Disclosure of Accounting Policies and paragraph 125-133, Sources of Estimation Uncertainty, CASABAS Impairment of Ass ets, CASABAS Intangible Assets and CASABAS Provisions, understand Grog's current accounting practices reflected in the 2012 Annual Report.A further discussion into the differences between the accounting standards used and its requirements and the application of them are examined. Through this, recommendations are then outlined into refining the gap between Grog's current accounting practices and the requirements of the standards. Relevant Accounting Standard The relevant accounting standard related to disclosures of sources of estimation uncertainty and Judgments can be found within ISOBAR Presentation of Financial Statements.Other key standards that are relevant to Grog's disclosure of assumptions, estimates and Judgments are SAAB'S 36 Impairment of Assets, SAAB'S 38 Intangible Assets and CASABAS Provisions, Contingent Liabilities and Contingent Assets. 2. 1 ISOBAR This standard outlines the presentation of financial statements for general purpose financial statements, in order to ensure that there is comparability between the entities reporting periods as well as between other industries reports. The standard discusses the minimum requirement for reporting content and guidelines for the structure in which it is to be set at.Paragraph 117-124 distinguishes the disclosure of accounting policies in relation to Judgment. Management's Judgment made in applying accounting policies that may have effected significant amounts found in financial statements and the financial position. Seen in paragraph 125-133 ‘Sources Of Estimation Uncertainty, it is vital that entities disclose the key assumptions made grading future prospects and other uncertain estimates that are used in identifying carrying amounts of assets and liabilities.Along side this, the nature and carrying amount must be disclosed at the reporting date. 2. 2 SAAB'S 36 Under SAAB'S 36 it is essential for assets to be tested for impairment when the carrying amount exceeds its recoverable amount. In und ertaking these annual proceedings, a number of related Judgment and estimated assumptions need to be encountered. There is a need for Judgment when determining cash-generating assets (Para's. 68). Paragraph 30-57 outlines the associated requirements for calculating value-in-use.Paragraph 30. A specifically identifies the need for an estimate of future cash flows that the entity expects to generate from the asset. These cash flow projections are outlined in paragraph 33. A, where it is based on reasonable and supportable assumptions made by management's estimates, re- stated further in paragraph 34, where this assumption is based on the difference between past cash flow predictions and actual cash flow amounts. These projections need to be consistent with previous projections.Paragraph 38 continues to detail the significance for management to use the appropriate assumption that would best fleet management's estimates of economic conditions that will continue throughout the assets use ful life. When calculating the value-in-use, there is a need to determine a discount rate and under paragraph 55 the rate is a pre-tax rate. Paragraph 126-137 states that entities should be encouraged to disclose the assumptions and various estimates taken in order to determine the CHUG recoverable amount during the period.Paragraph 134 requires that a disclosure of the group's key assumptions, description of managements approach to identifying these assumptions, the period future cash flow as well as the discount rate applied. . 3 SAAB'S 38 SAAB'S 38 details the accounting procedures applied for intangible assets that are not specified otherwise in other standards. This standard deals with a number of assumptions and estimates that are required when applying it.Paragraph 22 examines the need for entities to assess the prospect of anticipated future economic benefits using reasonable and supportive assumptions that will exist over the useful life of the asset. Paragraphs 33-41 ident ify the requirements regarding acquisitions as part of a business combination, these intangible assets must be recognized separately from goodwill. Paragraph 41 examines the principle of entities being allowed to use techniques that have been developed for estimating fair values. The standard requires certain disclosures outlined in paragraphs 118-128.These disclosures provided basis for understand of assumptions and estimates involved in determining: Finite or indefinite useful lives, amortization rates and the reasons for identifying an intangible asset having indefinite useful life Amortization methods used for definite lives The gross carrying amount for any accumulated amortization Reconciliation of the carrying amount at start and end of period Information grading any restrictions on the face of intangible assets or any assured as security for liabilities 2. CASABAS SAAB 137 outlines the accounting procedures for provisions, contingent liabilities and contingent assets. Under paragraph 36 the best estimate required to settle the present obligation at the end of the financial period is the amount recognized as a provision. This estimate discussed in paragraph 38 is determined by the Judgment of management and takes into account risk and uncertainties, the discounting of present value (discounting at a pre-tax rate) and future events that may affect present obligations.Further Judgment needed by management is necessary when dealing with risks and uncertainties in order to avoid overstating or understating accounting elements. When disclosing the application of this standard paragraph 84-92, in relation to Judgments and assumptions, an entity shall detail the major assumptions made relating to future events further addressed in paragraph 48 that is the description of future events that may affect the amount of the provisions likeliness to occur. In summary an entity shall disclose the reconciliation of the movements of each class of provision and detailed i nformation regarding the nature f the obligation.Under note 3 found in SIR Ltd 2012 Annual Report, three significant factors have been disclosed that may result in an alteration of future material adjustments due to estimates and assumptions (Refer to Appendix 1): I. Estimated impairment of goodwill I'. Estimated value of intangible assets relating to acquisitions iii. Estimated make good provisions The associated SAAB standard, previously discussed are SAAB'S 36 Impairment of Assets in relation to point I, SAAB'S 38 Intangible Assets corresponding to ii, and iii, is the reflection of CASABAS Provisions, Contingent Liabilities and Contingent Assets.Specific paragraphs have been discussed earlier in order to understand the Grog's accounting practices. 3. 1 Critical Accounting Estimates and Assumptions SIR Ltd applies SAAB'S 36, CASABAS and SAAB'S 38 regarding estimates and Judgment disclosures under ISOBAR paragraph 125-133 as discussed previously. Estimated impairment of goodwill de als with the application of SAAB'S 36 disclosed under note 1. 0. In applying SAAB'S 36. 68, SIR has classified the recoverable amounts for CHUG, which are determined based on the calculated value-in-use.The assumptions require the application of paragraph 134, outlining the assumptions under note 14. (Refer to Appendix 2). The growth rate and discount rate for each subsidiary and the period of which these assumptions are based on, that is a five-year period approved by the Board has been outlined. The assumptions disclosed regarding value-in-use is that budgeted gross margins are determined by past and expected future performance. There is consistency between the use of weighted average growth rates and forecasts included in industry reports.Disclosures of management's explanation as to why certain subsidiaries were not calculated using value-in-use is present. SIR Ltd has identified the intangible assets that undertook assumptions and estimates as brand names and supplier agreement s, as well as put options. The use of paragraph 41 has been performed by SIR Ltd in valuing brand names using the relief from royalty method and multi-period excess earnings method in valuing supplier agreements. In determining these calculations, assumptions are made by management.The value of put options has undertaken estimations. These three intangible assets were acquired as a business combination. SIR disclosures of the assumptions and estimates reflecting the application of SAAB'S 38. 18-128 are found under note 1 . Q. Iv-v (Refer to Appendix 3). Brand names are determined as indefinite, supplier agreements have a useful life of 20 years, and amortization is calculated in regards to the timing of projected cash flows over the estimated useful life. Reasons for specific brand names being classified as indefinite is outlined under note 14. . The key factors that management has taken in depicting brands useful life is also estimates in accounting for provisions for make good on the removal of leasehold improvements or return leasehold premises to the original state. The make good provision is recognized when SIR has a present obligation from the occurrence of past events. Leasehold improvement costs are capitalist and amortized over the useful life or the shorter of the period of the lease disclosed in note 18. C (Refer to Appendix 5). Note 1 . States that the amounts for provisions have been reliably estimated, and are not recognized for future operating losses (Refer to Appendix 6). Further disclosed under note 1 . Z, is Grog's application of make good costs. They are recognized as a provision at the beginning of the agreement and these estimated true payments are discounted using appropriate market yield at reporting date. (Refer to Appendix 7). 3. 3 Significant Judgment Significant Judgment is essential for SIR to disclose when applying the listed standards. There have been no Judgments disclosed under note 3.Accounting Standard Requirements The one si gnificant gap found between ISOBAR and the current practices of SIR Ltd is the failure of disclosing significant Judgment. ISOBAR . 122 details an entity should disclose a summary of the significant accounting policies of management Judgment's (apart from those of estimations) dad in applying the entity's accounting policies, which has affected significant amounts recognized in financial statements. SIR Ltd has failed to disclose a summary of Judgments made that may affect significant amounts on financial statements.However SIR has disclosed estimates and assumptions however certain areas are not successfully outlined. Assumptions are clearly outlined in the notes, however a detailed description and reasoning of managements approach to identifying these is not present. Management estimates relating to put options have not been clearly stated within the notes. The assumptions regarding the valuation ethos of brand names and supplier agreements have not been outlined (royalty method a nd multi-period excess earnings). ISOBAR . 125 has not been effectively applied in Grog's disclosure of assumptions.There is no information regarding the assumptions of future events. Assumptions and estimates overall have been disclosed, however briefly without detail, as required by ASIA. In order for SIR Ltd to comply with the standard of disclosures of estimates and judgments by which ASIA requires, certain adjustments for future disclosures are needed. The need for ease of locating information requires the implementation of fined structure essential. Under note 3, Critical accounting estimates and judgments, a clear distinction between estimates and Judgments is integral.A distinct need can be seen within note 3. A. I to ‘refer to note 14 for details'; and should be outlined in ii and iii. It is difficult to locate the relevant information regarding estimates value of intangible assets relating to acquisitions and estimated value of makes good provisions, however assumpti ons are still outlined throughout the notes despite a lack of clarity regarding referral to note 3. Any related estimates and judgments made by management need to be discussed under note 3, regarding the nature of the element relating to estimates or Judgment.The differences mentioned previously need to be refined; assumptions relating to the future events, estimates relating to put options and methods used to value brand names and supplier agreements need to be outlined. It is important for SIR to disclose all related information that may assist users in making economic decisions. Therefore it is essential for SIR to outline all assumptions, estimates and Judgments made that affect significant amounts within the financial statement and financial position.